A British financial website, MoneyExpert.com says that six million British drivers have switched insurance companies in the last six months, not because of dissatisfaction, but because it's one way to reduce their premiums.

According to a poll by the site, roughly 14% of the drivers questioned said they changed insurers when it was time to renew their policies.

MoneyExpert says that with claims becoming more and more expensive, insurance premiums will be increasing by about ten percent during the remainder of 2008, but that even with higher premiums, new customers will still be able to get great deals.

Sean Gardner, a MoneyExpert representative, explains it this way, "When it comes to car insurance, loyalty does not pay. The only way that car insurance companies can offer discounts and incentives to attract new business is by passing on the extra cost to their existing customers."

He adds, "Have you ever wondered why your renewal notice always seems to rise slightly compared to the competitive quote you got initially? It's because you're paying for someone else's cheap deal."

MoneyExperts estimates say that by switching insurance providers, roughly 35,000 people are reducing their premiums by up to 30% every hour.

While loyalty may not earn a discount in the UK, here in the United States, most insurance companies give discounts for sticking with the same company. Whichever side of the Atlantic you live on, it's always a good idea to shop around for rates, however.